Written by Vikas on May 20, 2022
How Visa is using its ‘cashless confidence’ campaign to promote digital payments
digital marketing newsThe growth of cashless transactions in India has surged due to the pandemic and the government’s initiatives to digitize the economy. According to a report by the RBI, the country’s payment systems experienced a significant 26.2% increase in volume during 2020-21, building on the 44.2% expansion from the previous year. To encourage this shift towards
Written by Vikas on May 18, 2022
IPL makes for a great association with a brand: Muthoot Fincorp Marketing Head
digital marketing news“IPL, a sports event that transcends elitism and appeals to a diverse audience, aligns seamlessly with our brand,” states Sreechaitanya Garimella, Head of Marketing at Muthoot Fincorp Ltd. Continuing as the title sponsor for the Royal Challengers Bangalore for the third consecutive year, Muthoot Fincorp leverages the massive viewership of over 550 million people that
Written by Vikas on May 10, 2022
IdeateLabs bags digital marketing mandate for White Oak Capital Management
digital marketing newsIdeateLabs has secured the digital marketing mandate for White Oak Capital Management, an investment management and advisory firm, emerging as the chosen agency after a competitive multi-agency pitch. The Mumbai office of IdeateLabs will take the lead in overseeing the account, handling various aspects such as creative communication, social media strategy and management, content creation,
Written by Vikas on May 4, 2022
Why are D2C brands in love with online creator communities?
digital marketing newsDirect-to-Consumer (D2C) brands have traditionally focused on performance marketing and Above The Line (ATL) campaigns, but a notable shift is occurring. Many D2C brands are now turning their attention to building online communities of consumers. This trend extends across various industries. For example, Canon has created #CanonEdge, a space for photography enthusiasts to share their