IdeateLabs bags digital marketing mandate for White Oak Capital Management

IdeateLabs has secured the digital marketing mandate for White Oak Capital Management, an investment management and advisory firm, emerging as the chosen agency after a competitive multi-agency pitch. The Mumbai office of IdeateLabs will take the lead in overseeing the account, handling various aspects such as creative communication, social media strategy and management, content creation, media promotions, and SEO. With a diverse portfolio encompassing esteemed brands and award-winning start-ups in sectors like BFSI, retail, lifestyle, FMCG, consumer durables, hospitality, and real estate, IdeateLabs brings a wealth of experience to its latest collaboration.

Expressing enthusiasm about winning the mandate, Vrutika Dawda, Director at IdeateLabs, stated, “Our focus will be on devising and implementing a comprehensive go-to-market strategy to introduce the brand and its offerings to retail investors on a nationwide scale. We plan to adopt a dual approach, combining brand building with tactical communication to effectively achieve our business objectives. The strategy will be carefully crafted to establish connections and engage with a diverse audience, leveraging the brand’s established reputation in astute investment management.”

Prateek Pant, Chief Business Officer at White Oak Capital Management, shared insights into their choice of IdeateLabs, stating, “As we embark on the journey of reaching out to retail investors nationwide, we sought to partner with an agency possessing industry expertise and a deep understanding of the digital landscape. IdeateLabs demonstrated a clear understanding of our vision, and the presented strategy aligned seamlessly with our objectives. We are optimistic about a successful collaboration, anticipating the achievement of new milestones together.”